The truth. Every decision I make and idea I explore as a creative director has got to be rooted in the truth. Without it, our work would be a facade of ideas with no true purpose. Uncovering the truth can be a long and often humbling process, but it lays foundation for new ideas and visionary creative.
Before I ever put pencil to paper, my process begins with analyzing the facts, learning what matters most to the people I’m communicating with and trying to reveal the remarkable beneath the mundane. Sometimes things fall into place effortlessly, but more often than not a great solution requires patience and time. The creative process is an ongoing chase for the lightning on the table, and when you see a great idea take shape, there’s really nothing quite like it. That chase is what drives me every day.
I joined Evolve well over a decade ago, and I knew from the first day that I was part of something special. I’ve been lucky enough to hone my craft and grow professionally over the years, and nothing makes me more proud than the excitement from a client when they see their business or product from a new and exciting perspective.
Creative Director, Art Director