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SEM
Social network sharing and commenting in the online community, Woman hand holding smartphone and using application social media
Social media ad spends have doubled worldwide since 2016 and for the first time ever, digital ad spend in the U.S. surpassed television spend by the completion of 2016. While Facebook is still dominating with almost 68% of the social media spend, Mark Zuckerberg threw us all a curveball in early 2018 announcing a shift...
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There are over 200 factors that determine a web page’s ranking on Google, and there are over 130 trillion web pages competing for the number-one position on Google. Many people without search engine experience think the market is saturated and there is little opportunity to reach that highly coveted top spot. The path to that key destination, however, may...
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