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Never did I imagine that my non-liberal arts degree and background would lead me to the Department of Defense; to my father’s surprise for certain, but it did. Seems all branches of service need designers, illustrators, writers and all-around non-liberal arts people too. I learned very quickly about the responsibility I had undertaken and definitely...
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Group of Clients
Okay, you’ve made the extremely smart decision to partner with Evolve (insert textbook high-five here) and we’re deep into an early discovery conversation. Then one of our team members asks, “So what can you tell us about your target audience?” A few moments pass before you begin feeding us information like – women, age 25-50, live...
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Looking at Privacy Settings on Laptop
I don’t know about you guys, but I’m getting pretty sick of being notified about updated privacy practices for every website I visit. As annoying as it may be, it’s not just a coincidence that this is happening. It’s actually an early sign of an extremely important piece of legislation that’s going into play in...
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Reading your email on your phone
We would like to think people wait until they make it into the office before they check their email. However, when it comes to the year 2018, your mobile phone is more than likely the first and last thing they look at each day. This means that 71% of the time your emails don’t make...
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Business discussion at desk
As marketers, our job is to speak for our client. Whether that happens directly through a public relations campaign or indirectly through the creation of materials that speak to their brand promise, everything we do communicates on their behalf. So how is it that our communications to our clients tend to get so muffled? The...
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There are over 200 factors that determine a web page’s ranking on Google, and there are over 130 trillion web pages competing for the number-one position on Google. Many people without search engine experience think the market is saturated and there is little opportunity to reach that highly coveted top spot. The path to that key destination, however, may...
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