By

Bethann Wilkie
Social network sharing and commenting in the online community, Woman hand holding smartphone and using application social media
Social media ad spends have doubled worldwide since 2016 and for the first time ever, digital ad spend in the U.S. surpassed television spend by the completion of 2016. While Facebook is still dominating with almost 68% of the social media spend, Mark Zuckerberg threw us all a curveball in early 2018 announcing a shift...
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