Our name is a symbol of our philosophy; we’ve never stopped pursuing what’s next. We bring this hunger for better strategies and stronger ideas to the table every single day and share it with everyone we work with.
We believe in a holistic approach that includes strategic direction, visionary creative and invigorating executions. Our process is rooted in gaining an extensive understanding of the challenges you face, making no assumptions along the way. This enables us to uncover brand potential that was previously unseen and use it to create genuine, emotional connections with your audience.
We do this with an agile team of highly capable individuals to accomplish the tasks at hand while being able to lean on an extended network of talent. In doing so, we are able to meet the needs of every assignment and create the highest quality solutions.
We will perform a comprehensive discovery exercise that will evaluate the specific objectives and goals of the company or brand to ensure continuity in brand message development and that the concentration of marketing efforts are concordant with these goals and objectives. We will accumulate the various perspectives of key leadership and report our findings and recommendations upon completion.
Once all of the business and marketing objectives are documented and agreed upon, we will continue by researching the external environment and recommend methods of measurement and reasonable outcomes for each objective. This sets the stage to ensure that the company or brand’s overall and category-specific objectives are tracked and measured, and that ROI is calculable and attainable.
While integrated communications planning and execution can seem complicated, an actionable strategy is always tethered to a single issue or promise that is more important than anything else.
We will build from this “one thing” as a cornerstone of communication and construct a comprehensive and integrated marketing, advertising and PR strategy designed to address the most important element of practice.
This is where we clearly identify all of the target audiences, demographics, psychographics and segmentations that define your stakeholders. With an understanding of the audiences, their needs, beliefs and propensities, we begin to shape the methods and modes of communication that will be used to communicate, educate and persuade audiences.
Equipped with knowledge of our objectives, the competitive issues we face, and a clear understanding of the audiences we intend to reach, we will unleash the unbridled imagination of our creative team to develop fresh and creative ways to present your brand to the world.
Once all of our discovery is complete, the communications are developed, the tactics confirmed, releases scheduled, and budgets approved, Evolve will launch the campaign and begin the collection of data.
Armed with information and feedback from the various activities, we begin to evaluate and determine the success of the tactics against the objectives.