Submitted by Evolve on Fri, 11/15/2013 - 10:19Several weeks ago, a few folks around the office got into a rather heated (read: barely serious) discussion about the enigma that is the Oxford Comma. The result of the conversation was a decisive split; half were fervently for the added punctuation, and the other half were vehemently against. Who knew such a simple, albeit important mark could cause such a commotion amongst linguists, designers, and programmers alike? The discussion still arises from time to time, but both sides have acknowledged changing anyone’s opinion on the issue is impossible. But this begs the question: What is the proper use of the Oxford Comma?
Submitted by Evolve on Wed, 08/14/2013 - 12:52Search Engine Optimization is one of the more abstract ideas in creating an effective website. In what appears to be nothing more than educated guesses as to what people will be searching for, SEO is actually a honed technique that requires continuous research and review as standards and best practices are nearly constantly evolving.
Submitted by Evolve on Mon, 07/01/2013 - 14:28If you needed a new car to get around town, would you build it yourself? There are a select few who could confidently answer yes, but the vast majority of people would entrust the construction of a finely tuned machine to experts with the appropriate tools and skills to accomplish such a task. Sure, we may know how to change the oil or replace a flat tire, but regular maintenance aside, building an automobile isn’t simply slapping parts together. So why do so many people take the DIY approach to building their own websites?
Submitted by Evolve on Tue, 06/25/2013 - 09:46Any logo or symbol that has stood the test of time has done so by adjusting to emerging trends in design and shifts in public perception. While many companies take the approach of continually refreshing and refurbishing their logo, the practice is certainly not limited to business.
Submitted by Evolve on Tue, 04/23/2013 - 17:06Companies in a slow economy can fall victim to the slow and steady survival game. They expect consumers to react positively to the same information. But what they are really doing is becoming white noise, blending in to a background that is easily glossed over by consumers who have a keen eye for what’s new.
Submitted by Evolve on Tue, 04/09/2013 - 08:35Macy's made a huge mistake. Well, maybe not huge in terms of the size of the mistake, but it still resulted in a rather significant loss in sales. Recently, the retail giant sent out a mailer to its customers with a pretty important copy-editing error. They were intending to discount a sterling silver and 14-karat gold necklace from the original price of $1,500 down to $479, which is still a great deal. But that mark down got even better when the "9" was left off the end, making the actual retail price $47. Customers flocked to Macy's locations in Dallas, where the mailers were released, to jump on the great offer. And because the damage had already been done, the stores honored the misprinted price until they were completely sold out.
Submitted by Evolve on Tue, 03/26/2013 - 16:09In the early 90s, when every color seemed to have the words “neon” or “fluorescent” preceding them, a fashion genius came up with the idea of creating athletic clothes that changed colors with your body heat. Kids everywhere begged their parents to buy the totally radical “Hypercolor” clothing line, but their elation was short-lived. What most people, including the designer, neglected to think about was what parts of the body gave off more heat than others.
Submitted by Evolve on Tue, 03/19/2013 - 16:12In early December of last year, the Voyager 1 spacecraft, Earth’s most distant human-made object, reached what scientists believe is the very edge of our solar system’s gravitational pull. While it flew beyond the reaches of the “planet” Pluto back in 1989, it is just now breaching what is being called the “Magnetic Highway,” a sort of interstellar rip current. Once the probe hits the current, it will become Earth’s first interstellar traveler.
Submitted by Evolve on Fri, 03/08/2013 - 16:48Local businesses face an uphill climb from the moment their doors open for the first time. It’s been cited that 30 percent of all new small businesses fail in their first two years, and only 51 percent of small businesses pass the five-year benchmark. While there are countless reasons why some small businesses fail—i.e. poor planning, overexpansion, lack of capital—a big reason why the 51 percent succeed is their significant exposure in the area. And while a lack of exposure won’t spell certain demise, it will lead to something I like to call, “The Best Kept Secret Effect.”
Submitted by Evolve on Tue, 03/05/2013 - 11:20It’s hard to let go, especially when the thing you’re letting go of is a billion dollar company that you’ve watched grow from infancy into a troubled teen-ager. But that is exactly what Andrew Mason, former Groupon CEO, had to do late last week. Amid two quarters of sub-par performance, waning public interest and stock prices that were dropping through the floor, Mason was asked to tender his own resignation from a company he founded.